AfricaPass provides a 360° expertise on operational services targeting Chinese Free Independent Travelers (FIT).
AfricaPass provides social media management services and mobile payment solutions, allowing you to share information on your products and services.


A player in Chinese tourism development

AfricaPass is a Moroccan company, based in Casablanca, specializing in the implementation of technological and digital solutions for Chinese tourism in Morocco and Africa.

AfricaPass deploys the Marketing solutions in partnership with EuroPass based in Paris using it’s wide experience in the European market.
AfricaPass implements mobile payment solutions, it has an exclusive partnership contract with the sole acquirer of the digital payments for Morocco, CMI (Centre Monétique Interbancaire).
AfricaPass has full access to Moroccan Official Authorities of tourism : Ministry of Tourism, National Tourism Board, National Airports Agency…
AfricaPass is well introduced into the network of retail (Morocco Mall), air and rail transport (ONCF the National Railway Company, Royal Air Maroc) and hospitality (Major hotel chains)

Management Team


founder & Managing Director

  • A background studies Master Degree in Political Sciences and International Relations.
  • 25 years experience in the management of a high end fashion and luxury brands. International development of the brands and of the sales network.
  • 10 years experience in the management of the historical Cruise Company on the Seine river in Paris, BATEAUX-MOUCHES, which welcomed 2,5 million tourists per year including 300.000 Chinese visitors.

Mustapha Amhal


  • An EMBA of Marketing Management from Harvard Business School
  • 30 years in the development of brands in high-consumption products
  • President of the Casablanca Chamber of Commerce and the Federation of Chambers of Commerce of Morocco
  • Member of several boards of governmental agencies